Creative Power = WowPow


To illustrate Creative Power Writing, I have a real-life example for you today! You’ve doubtless noticed that I’ve changed the title of this blog. The new title came partly from my slogan: “Write with the creativity to inspire and engage and the power to command action.” And when I teach, students’ creative ideas elicit a “Wow,” and of course “Pow” is the first part of “power.”

Thus, Creative Power = WowPow.

“WowPow” is also a creative play on “powwow” because we’re all about communicating. Let me know what you think about the new title. I’m counting on “WowPow” to pique readers’ curiosity about this blog and nudge them to explore my related content (see below!).

More exciting news—my website is live! Please visit and learn even more about how to motivate your readers to action and achieve your goals.

For those of you who are audio/visual learners, I’ve started a YouTube channel. My first video is at

Share your examples of Creative Power Writing–WowPow–in action.

Writing must touch hearts and engage minds

Creative power
Creative power in action!

Shakespeare. Churchill. Kennedy. Friedan. These writers inspired generations and changed our world. Each knew that neither poetic language nor logical argument alone would propel readers to action; a conscious synergy of the two was required. As Maya Angelou put it so powerfully using her own creative phrasing, “The idea is to write it so that people hear it and it slides through the brain and goes straight to the heart.” That’s the key–writing must engage the mind and the emotions.  Continue reading Writing must touch hearts and engage minds