Shakespeare. Churchill. Kennedy. Friedan. These writers inspired generations and changed our world. Each knew that neither poetic language nor logical argument alone would propel readers to action; a conscious synergy of the two was required. As Maya Angelou put it so powerfully using her own creative phrasing, “The idea is to write it so that people hear it and it slides through the brain and goes straight to the heart.” That’s the key–writing must engage the mind and the emotions.
In school, however, we teach children that essay writing and creative writing are separate entities, to be used in different circumstances by different types of writers. Gifted writers and orators find their way naturally around that artificial constraint. The imagery and repetition in Martin Luther King’s “I have a dream” combined to motivate thousands to follow him. J. K. Rowling’s stories with their Latin-inspired vocabulary roused an entire generation to love reading.
Creative Power Writing is not just for famous writers. Everyone–yes, you!–can learn to merge creative and power writing strategies so readers hang on their every word. My new consulting and coaching business trains business and creative writers to supercharge their writing and motivate readers to action.
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